Toy Brand

Case Study: Building a Playful Ecommerce Experience for a US-Based Toy Brand with Shopify
In the dynamic and competitive toy industry, having a robust, user-friendly, and engaging ecommerce platform is crucial. This was the challenge presented to us by a client, a leading toy brand based in the United States. They needed an ecommerce solution that could handle their extensive product range, provide a seamless shopping experience, and be easy to manage and update. We chose Shopify as the platform for this project, and here’s the journey we embarked on.
The Project
Our client is a renowned toy brand that offers a wide range of toys designed to inspire creativity and imagination in children. They needed an ecommerce platform that could handle their extensive product range, provide a seamless shopping experience, and be easy to manage and update. The project involved creating a Shopify store with a range of features including a mega menu dropdown, a customizable product description layout, and a collection layout with all filters.
The Challenges
The project presented several challenges. First, the client wanted to sort their toys by age group, a common requirement in the toy industry to help customers find age-appropriate toys. This required a sophisticated sorting functionality that could handle a large number of products.

Second, they wanted a multiple column menu to make navigation easier for their customers. This required a complex menu structure that could accommodate a large number of categories and subcategories.

Third, they wanted a filter feature in their collection page to allow customers to filter products by type, age group, and price. This required a dynamic filtering functionality that could handle a large number of filter options.

Finally, they wanted to add sections as per their requirements. This required a flexible layout that could be easily customized.
The Solutions
To meet these challenges, we used a combination of Shopify’s built-in features and custom development.

For the sorting functionality, we used Shopify’s theme feature. This allowed us to create a custom sorting option that could handle the client’s extensive product range.

For the multiple column menu, we added a mega menu feature and linked it to the collection menus. This created a complex menu structure that was easy to navigate.

For the filter feature, we used Shopify’s filter feature for the collection page. This allowed customers to select options and manage the layout easily.

Finally, for the customizable sections, we used Shopify’s theme feature to create a unique layout for all pages. This allowed the client to add sections as per their requirements.
The Outcome
The result was a robust, flexible, and user-friendly ecommerce platform that met all of the client’s requirements. The client was able to sort their toys by age group, create a multiple column menu, add a filter feature to their collection page, and add sections as per their requirements.

The client was delighted with the outcome. They now have an ecommerce platform that not only meets their current needs but also has the flexibility to grow with their business.

This project demonstrated the power of Shopify as an ecommerce platform. With its robust features and flexibility, Shopify is an excellent choice for businesses of all sizes. Whether you’re a small business just starting out or a large business looking to scale, Shopify has the tools and features to help you succeed.

Are you looking for a robust, flexible, and user-friendly ecommerce platform for your business? Contact us today to learn how we can help you create a Shopify store that meets your unique needs.
Are you looking for a robust, flexible, and user-friendly ecommerce platform for your business? Contact us today to learn how we can help you create a Shopify store that meets your unique needs