Easy ways to improve your e-commerce website to grow your business in 2022

It’s estimated that 2.14 billion people worldwide purchased services or goods online in 2021, which is around a quarter of the world’s population and it is projected that eCommerce will account for more than $6.5 trillion in sales by 2023, which is 22% of retail sales, globally.
So basically it rains money in the e-commerce business world, but the harsh reality remains that if you want to get a portion of that money and attract more customers, you should market your business, and that is no easy task, but not impossible;there are many ways to boost your business of course not all of them would apply to your business however most of them are basic approaches that the majority of e-commerce industry needs.
Marketing Strategies to Drive Strong Sales
Growing your business requires deeply-thought and well-executed marketing. Entering different markets and gaining access to bigger audiences means adopting a wide variety of marketing methods. Large scale companies can’t allow themselves to be tied up to one strategy as everyone has its own strengths and weaknesses. Marketing strategies operate in real time, and require a lot of focus and hard work. For example when you are running an ad campaign, you are always trying to get the best out of it by constantly optimizing it for the audience . If you want to grow your business you have to become a marketing mastermind.  Here are some basic marketing approaches you could follow :
  • Regular Content Posting
  • Website Optimization 
  • Link Building.
Coming up with slogans can be a cumbersome process at times and also not very effective; that’s why it is advised to take inspiration before coming up with a slogan or a tagline.
Using Social Media to Boost Long and Short-Term Sales
Marketing your e-commerce business on social media is a necessity these days, as the two became completely intertwined, social media is a great way to reach customers and interact with them. Once you know your audience and which platform they use, advertising becomes as easy as slicing butter. Of course social media advertising attracts lots of clients if done well, many people suggest that marketing on social media boosts your business greatly. There are two types of strategies you could follow which are paid and organic social media advertising.
  • Paid social media advertising : consists of loading ads on the platform when content, audience and offer align well. Platforms will often show your ads to people that are an exact match to the persona you’re looking for.
  • Organic social media advertising : generally means taking it slow and steady, its main focus is to build an audience and to get a bunch of followers and engage them with your content. This strategy has one major weakness and it is the time it takes.
E-Commerce Website
Leveling Up Your ECommerce Tech Stack
Leveling Up Your eCommerce Tech Stack or platform
As days go on, technology advances more and more, resulting in much faster load times and reliability, But sticking only to one thing is a great mistake when it comes to the technology world, your methods and tricks won’t always be effective, because there will constantly be something better. All fantastic e-commerce websites rely on fantastic technology. Your technology is critical to the entirety of the process from attracting clients to getting cash.
Regularly auditing and updating you e-commerce website’s tech stack or platform is a core part in any e-commerce growth strategy, so you must always keep an eye on the trend which right now include :
  • United Kingdom
  • United States (except Puerto Rico)
  • Australia
  • Canada
  • Germany
  • Hong Kong SAR Chin
  • Custom Website
  • WooCommerce
  • MEAN
  • FERN
We know you will need an experienced web agency or team to suggest which platform is best for your business needs. So we have dedicated team of consultants to discuss, know your requirement and suggest the best tech stack or platform to reach your business goals.
Choosing The Right Platform
Choosing the right platform is a great way to kickstart your business, but most people fall off in this criteria, as they tend to go with the cheaper options that offer much less support and integrity.
Your digital commerce platform is the core technology of your business, as they are the key to processing sales, subscriptions and purchases. If you use separate systems for these capabilities, they can be merged together; if not, off the shelf systems like shopify can provide these solutions all-together.
As an e-commerce business there are four main areas you should focus on when it comes to choosing you next e-commerce platform :
  • Payment Processing
  • Flexibility
  • Reputation
  • Cost of ownership
Delight Your Existing Customers to Drive Sales
Fantastic customer service has become a great revenue source for eCommerce businesses, especially during their growth. At the heart of great customer service is a simple goal: create an unmatched experience for customers. Whether that’s handling a return, answering a question, dealing with a dispute-if handled well, these can all lead to delighted customers.
A satisfied customer will not only spend money in your store but will also recommend it to other people, thus increasing your sales and audience Here are some stuff that we recommend you do in order to improve your customer service :
  • Understand customer needs.
  • Seek and promote customer feedback.
  • Set and communicate clear service standards.
In this article we tried to cover all the necessary element that can help you scale up your business and the different problems and difficulties faced and how to avoid them.
Our Goal in this guide was to help you find solutions to your problems and help your business reach that next level, unlock massive growth of your online sales. I personally hope that you use one of these strategies to overcome the problems and boost your business.
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